Why equal splits aren't fair
You've been at this table. You ordered a $14 salad and water. Someone else got a $45 ribeye, three cocktails, and half the truffle fries. Then someone says "let's just split it evenly."
You don't say anything. You never do.
Researchers at UC San Diego studied this exact scenario. They found that when people know the bill will be split evenly, they order 37% more expensive food—because they expect everyone else to do the same. Economists call this the "Unscrupulous Diner's Dilemma."
The twist? When asked, 80% of people said they'd prefer to pay for what they ordered. The social cost of speaking up is just too high.
"I don't think it's because you care more, but because you know you can get away with it once, but next time... he'll eat the lobster."
— Uri Gneezy, Behavioral Economist
But here's the thing: the check already knows who ordered what. Every item is printed right there. The problem isn't information—it's that turning those line items into "Mike owes $47.23" takes mental math nobody wants to do at 10pm after two glasses of wine.
That's what splitty solves. Not the math. The doing of the math.
Read the full research