The weak-tie paradox
Networking events exist because of a sociological insight from 1973. Mark Granovetter, then at Harvard, published a paper that would become one of the most cited in social science: “The Strength of Weak Ties.” His key finding: job leads and opportunities flow more often through acquaintances than close friends. Your inner circle knows what you know. Strangers know different things.
This is why you’re at a networking dinner. The potential upside of meeting five new people in your industry is enormous—future collaborations, job referrals, client introductions. Granovetter found that 83% of job leads came through contacts the job-seeker saw “occasionally” or “rarely,” not through close relationships.
But here’s the paradox: the same newness that makes these connections valuable also makes the dinner’s logistics treacherous. You have no shared history to guide expectations. No established norms. No sense of who earns what, who can expense what, or who tends to order the lobster. You’re navigating payment dynamics with people whose financial situations and professional standards are complete unknowns.
Source: Granovetter, “The Strength of Weak Ties,” American Journal of Sociology (1973).